Vistaprint is one of the best online printing services – not because it is so popular, but because it offers a well-developed print-on-demand solution with a well-rounded set of features. Whatever you’re looking to print, Vistaprint can help, bringing quality and simplicity to the forefront. Vistaprint sets a high standard for other online printers to live up to, with easy design features and flexible ordering.

Vistaprint is one of the easiest online printers to use, thanks to a straightforward online design interface and ordering process. Some small, simple touches make the whole process easier, such as the ability to save a project for later, and contextual writing advice.

If you’re using a predesigned template, it’s easy to add your own copy. If you’re struggling for what to say, Vistaprint's premade templates include suggestions and helpful writing tips to get you started.

Another easy tool at your disposal is downloadable templates. These templates are available for Photoshop, Illustrator, or Acrobat Distiller, and will ensure proper resolution, color settings, and dimensions (as well as guidelines for bleed, trim, folds, and safe margins.

Affordability is likely a factor in your choice of printing service, and Vistaprint is a cheap printing service that offers better price options than many of its counterparts.

Vistaprint has a huge selection of custom printing products available. It offers the traditional business identity products (business cards, note pads, envelopes) and marketing products (postcards, brochures, flyers), as well as signage (banners, window decals, posters). Vistaprint also prints a large variety of promotional knickknacks and swag-worthy gifts like pens, mouse pads, magnets and key chains, as well as a few apparel items such as T-shirts and hats.

If you’re uploading your own design, you can use files from Microsoft (Publisher, Word), Adobe (Photoshop, Illustrator, Acrobat PDF), and a variety of other types (including JPG, BMP, GIF, PNG and PIC). After you upload, you can preview the file to make sure it transferred with the appropriate layout, orientation, colors and resolution.

Vistaprint also has creative services available if you want to have an expert graphic designer do the work for you. They have competitive prices and typically a one-week turnaround, though sometimes orders can take longer.

Vistaprint prints your projects on a variety of paper grades. While you can’t choose from paper options within projects, it prints your custom projects on appropriate stock options, usually 100 pound text or 80 pound cardstock. Vistaprint offers a number of finishes, including matte, glossy, aqueous coating and foil accents.

Vistaprint does not, however, offer binding, covers, tabs, hole drilling or custom cutting, which is a shortcoming when compared to some other companies. It is an excellent company for things like fliers, but if you are trying to make photo booklets or more elaborate projects, be aware of some of Vistaprint’s limitations.

You can send printed postcards to your customers directly using your own mailing list or purchasing one from Vistaprint. The cards will be shipped first class at discounted rates, or you can pay to expedite mailing. 

Vistaprint ships most of its printed materials via the U.S. Post Office. It does not offer same-day or overnight shipping. It does offer “rush” shipping, which has a three-day turnaround. Otherwise, priority shipping is a week, standard shipping is two, and "slow" can take up to three weeks. With Vistaprint, the turnaround time is measured to include both the printing and delivery shipping time.

Vistaprint delivers high-quality print jobs and backs up its services with a 100 percent satisfaction guarantee. The samples we received were quite good. They didn’t necessarily stand out among the other samples from other online printers, but they were serviceable and included quite a few paper options and finishing features.

Vistaprint has an extensive online help center that features answers to a host of questions. Unfortunately, Vistaprint does not offer personalized assistance through online live chat, nor does it even provide email help. You can contact the support team by phone, however.

Vistaprint Summary:

Overall, Vistaprint is a great online printer. It’s no wonder the company has become so popular: It delivers high-quality products and a great overall user experience. While it isn't the best online printing service we reviewed, it's better than most you’ll find and may very well be your best bet for online printing depending on your deadline and which products you need printed.



Vistaprint offers expert creative services and affordable options for all of its products.

It does not have a dynamic price preview or repair services.

The Verdict:

Vistaprint has a wide range of offerings, but they're missing some key proofing features.