Vistaprint Review

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PROS / Vistaprint offers expert creative services for all of its products.

CONS / The company does not have a dynamic price preview.

VERDICT / Vistaprint has a wide range of offerings, but it is missing some key proofing features of other online printing services we reviewed.

Vistaprint offers well-developed printing on demand with a well-rounded set of features. Whatever you're looking to print, Vistaprint can help, bringing quality and simplicity to the forefront. This online printing service is one of the easiest online printers to use, thanks to a straightforward online design interface and ordering process. Some small, simple touches make the whole process easier, such as the ability to save a project for later and contextual writing advice. However, it doesn't offer as many options in shipping or finishing touches to products as the best online printing companies.

If you're using a template, it's easy to add your own copy. If you're struggling with what to say, Vistaprint's premade templates include suggestions and helpful writing tips to get you started. Another easy tool at your disposal is downloadable templates. These templates are available for Photoshop, Illustrator or Acrobat Distiller, and they ensure proper resolution, color settings and dimensions, as well as provide guidelines for bleed, trim, folds and safe margins.

Vistaprint has a huge selection of custom printing products available. It offers the traditional business identity products (business cards, note pads, envelopes) and marketing products (postcards, brochures, fliers), as well as signage (banners, window decals, posters). Vistaprint also prints a large variety of promotional knickknacks and swag-worthy gifts like pens, mouse pads, magnets and key chains, as well as apparel such as T-shirts and hats.

If you're uploading your own design, you can use files from Microsoft (Publisher, Word), Adobe (Photoshop, Illustrator, Acrobat PDF) and a variety of other file types. After you upload, you can preview the file to make sure it transferred with the appropriate layout, orientation, colors and resolution.

This online printing company also has creative services available in case you want an expert graphic designer to do the work for you. Vistaprint has competitive prices and typically a one-week turnaround, though sometimes orders can take longer.

Vistaprint prints your projects on a variety of paper grades. While you can't choose from different paper within projects, it prints your custom projects on appropriate stock options, usually 100-pound text or 80-pound cardstock. Vistaprint offers a number of finishes, including matte, glossy, aqueous coating and foil accents.

It does not, however, offer binding, covers, tabs, hole drilling or custom cutting, unlike some other companies. It is an excellent company for things like fliers, but if you are trying to make photo booklets or more elaborate projects, be aware of some of Vistaprint's limitations.

You can send printed postcards to your customers directly using your own mailing list or purchasing one from Vistaprint. The cards will be shipped first class at discounted rates, or you can pay to expedite mailing.

Vistaprint ships most of its printed materials via the U.S. Post Office. Unfortunately, it does not offer same-day or overnight shipping. It does offer rush shipping, which has a three-day turnaround. Otherwise, priority shipping is a week, standard shipping is two, and "slow" shipping takes up to three weeks. With Vistaprint, the turnaround time is measured to include both the printing and delivery shipping time.

Vistaprint delivers high-quality print jobs and backs up its services with a 100 percent satisfaction guarantee. The samples we received didn't necessarily stand out among the samples from other online printers, but they were serviceable and included quite a few paper options and finishing features.

The company has an extensive online help center with answers to a host of questions. Unfortunately, Vistaprint does not offer personalized assistance through online live chat, nor does it even provide email help. You can contact the support team by phone, however.


Overall, Vistaprint is a great online printer. It's no wonder the company has become so popular: It delivers high-quality products and a great overall user experience. While it isn't the best online printing service we reviewed, it still offers a number of services that make it a good bet for your online printing needs.